With more customers than ever being driven online for their Christmas shopping, now is the time to put your Ecommerce Packaging processes in place for what is likely to be a huge season for online shopping.
How customers receive their packages is of the utmost importance in brand perception. Follow our useful tips to ensure your company stands out from the crowd!
Protection, protection, protection!
At the risk of going on, we can’t reiterate how important it is to ensure your package is well protected! It’s our number one recommendation, and we’re passionate about helping you get the right protection.
Don’t underestimate how much money you will save on postage, packaging and the number of returns you receive by picking the right packaging for deliveries. They’ll arrive intact and on time!
Is your packaging easy to open?
There’s nothing worse than trying to get into a parcel which has been sealed shut!
It’s up to you as a company to find a happy medium in securing your product, whilst providing easy access for your customers. It can definitely be a bug bear for customers, so keep the user experience as pleasant as possible!
Be eco-conscious at every turn
Using an environmentally friendly company is a top priority for a lot of consumers at the moment. At Springpack, we have invested in our environmental options, as we believe it’s incredibly important to re-use, recycle and reduce waste wherever possible.
For some of our top environmentally friendly products, take a look at our blog.
Can your goods be easily returned if necessary?
With ecommerce, unfortunately comes returns, and your customer has the right to return any goods back to you. In line with your returns process, you will need to receive the item back as quickly and as intact as possible.
Including appropriate returns information and returnable packaging is essential to smooth the process for both you and the customer.
Create an unboxing experience for your customers
Your marketing department will tell you that a customer journey is made up of various touch points. The point of receiving a parcel is arguably one of the most important.
This product may be something your customer has been coveting for years, and the moment of unboxing needs to be extra special to mark the occasion. Equally, your product could be something a customer has ordered hundreds of times before, but it’s crucial to their business. They need to be sure it will arrive safe and sound.
To add that finishing touch and make your unboxing experience truly unique, talk to our Packaging Pro’s about our custom capability options, such as our custom tapes.
Calculate your postage accurately
If your company sends out hundreds of parcels every day, a miscalculation on postage could be potentially costing you thousands every year.
Stay up to date with parcel sizes so you always have the right PIP (pricing in proportion).
For more information on our Ecommerce Packaging products, please watch this short range review video:
Ecommerce packaging doesn’t need to be a headache, and at Springpack we can ensure you find exactly what you’re looking for. Call us today on 01905 457 000 to discuss your requirements, or e-mail [email protected].
Don’t forget to take a look at our YouTube channel for more information on the products we recommend!