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Christmas Packaging: Preparing Your Packaging For The Festive Season

festive packaging ideas

In the run-up to Christmas, it can seem as if there’s too much to do and not enough time to do it in. We’re busy. We’re really busy! Our habits change. In fact, our spending habits change the most. A typical household in the UK spends £2,500 every month but in December, that figures increases by £800. Some data even suggests Christmas shopping begins as early as August. That’s quite a lot of presents and quite a lot of packaging!

 

While high-street shopping accounts for a lot of this expenditure, online shopping also accounts for high volumes of money spent, and this is ever increasing. Shipping and selling products around Christmas time can be stressful, but with the right packaging solutions, you can make sure your products are kept safe, packaged properly and stand out from the competition.

 

Preparing your packaging for the festive season doesn’t have to be a chore, instead, you can use it as an opportunity to build your customer base, add flare to your brand and get your products noticed!

 

Read on to find out how choosing the right packaging can make this festive season your most jolly one yet.

 

How important is packaging at Christmas? 

For many businesses, Christmas is the biggest commercial opportunity of the year, as well as the busiest period. Christmas is a time when packaging and delivery solutions become their own category of importance.

 

Consumers have sprawling lists of items to package and send, and businesses, especially retail companies, are under added pressure to make sure their customer service is unrivalled.

 

Being able to deliver goods promptly and in perfect condition to meet the surge of demand, gives any business an edge at a time of year where everyone wants the best. Their very own Christmas packaging miracle.

 

protective packaging

 

What do you need to consider for Christmas packaging? 

 

Sizing

Packaging should always be appropriate for your products. Getting the correctly sized packaging for your product will potentially help you save money on delivery costs as you will be paying for the size you need,  and not a size that will incur more costs.

 

By correctly sizing a package, you can also eliminate excess material in production and unnecessary waste. It looks good for a company’s image to be seen to be cutting down on excess packaging (especially plastics) which is why eco-friendly packaging has come to the forefront.

 

As Christmas is considered a time of festivity and often waste, the last thing your customers need is oversized boxes and an abundance of void fill collecting in their bins.

 

With Springpack, finding the correct packaging for your product has never been easier. With our Box Calculator, you can enter the dimensions of the required box, and you will be directed to the right packaging for you.

 

bespoke packaging

 

Security

CAUTION: FRAGILE. As mentioned above, the last thing your customers want or deserve is to open their purchase and find it damaged. Accidents do happen, but by choosing protective packaging you can lower the chances drastically.

 

Our ranges of protective packaging span from loosefill to bubble wrap, to make sure your boxed items stay exactly where they’re supposed to. For smaller and more delicate items, our Jiffy bags are built for peace of mind.

 

The Jiffy bag is the original postal bag made from Kraft paper and is filled with paper fibres giving excellent padded protection. The bottom flap is double glued for extra strength and safety too. All bags have a self-adhesive strip for ease of closure, perfect for cutting down time in those busy periods.

 

For a more delicate touch for a package or parcel, our woodwool is great for void fill. It’s 100% biodegradable, shock-absorbent and ideal for the protection of stoneware, ceramics etc.

 

Design

Even if your business isn’t the type to sell the products typically given as Christmas gifts, you might want to give your existing packaging or mailing solutions a little festive cheer.

 

Bold and festive colours such as red and green (just like the Springpack logo) will really make your packaging stand out this season!

 

Our bespoke service lets you take control of the design of your packaging. From branding to improving first impressions when that package arrives on your customer’s doorstep, Springpack can work with you to make your vision a reality.

 

Don’t overlook the importance of design this festive season. Small touches go a long way to let your customer know you’re as invested as they are. Contact our PackagingPros today to find a bespoke solution perfect for you. We love a challenge.

 

christmas packaging

 

Branding

Branding is more important than ever in the saturated product marketplace. A strong brand image can help you stand out and give you the memorable edge this season. Having your brand on your product helps differentiate you from other companies and businesses and many customers appreciate a personal touch.

 

Packaging branding is also a clever marketing tool. Branded products are easily recognized, so designing packaging with your logo front and centre helps consumers remember your product next time around. Customer loyalty is key when there are other options available on the market.

 

Consider what your packaging is saying about your product and your brand. From logos to social media details, Springpack can work with you to get your company branding where it needs to be.

 

Choose Springpack for your festive requirements

Make this Christmas season your most successful one yet, with festive packaging solutions from Springpack. Whether you need wholesale sizes or stocking filler supplies, we’ve got you covered.

 

Whether you need book boxes or cartons and cases, our expansive range of services and products will ensure every product your customers receive is memorable.

 

Have you got a packaging solution to win over your customers this festive season? Contact Springpack on 01905 457 000 or email [email protected]

 

Make sure to order your deliveries in time for Xmas! 

 

Last orders for pre-Christmas delivery will be 3:30pm on Tuesday 22nd for delivery on Wednesday 23rd.

 

Orders for delivery on the 4th January must be placed by noon on the 23rd December.

 

About the author

Profile image of Chris Clarke
Chris Clarke
“I am involved in all aspects of marketing projects, which includes offline activity, digital marketing, and overseeing the company website. I make sure we get the right product and service messaging out to our customers at the right time, and that we always exceed customer expectations.”
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