The biggest retail period for Christmas shopping is of course Black Friday and Cyber Monday, which this year fall on the 27th and 30th of November. However, this year people are less confident about battling the crowds in local shopping centres. This means shoppers will most likely be continuing this year’s trend of online shopping.
But is your packaging process prepared for the potential avalanche of orders coming your way?
What is Black Friday and Cyber Monday?
Black Friday originates in the USA and refers to the Friday following Thanksgiving. As this Friday is viewed as an unofficial holiday in the US and that start of the festive season, many businesses drop their prices for this day.
Black Friday has since evolved to not only last longer than just one day, but has also been adopted by the UK. Many retailers and businesses in the UK now begin their Black Friday/pre-Christmas sales as early as October. The event then finishes on the following Monday, known as Cyber Monday, where prices are slashed again.
Each year sees more and more retailers taking part in the event to draw customers into their stores. However, Black Friday also has a massive impact on online stores. Last year, Barclaycard described Black Friday as ‘outstanding’ and that transaction amounts were up 16.5% on the previous year. It’s anticipated online shopping will be even more popular this year, as the country is unable to physically shop as easily.
How to prepare your packaging process for Black Friday and Cyber Monday
These last three months of the year tend to be the busiest for many retailers and businesses. With hundreds of orders flooding in to secure Black Friday deals and get goods delivered in time for Christmas, it’s important to ensure your packaging process can keep up!
Don’t worry, you’ve still got time to get on top of your packaging operation and get the right protective packaging in place, ready to tackle the busiest time of the year. These are our top tips for being Black Friday ready.
Organisation is key to the smooth running of operations during the festive season
Pay particular attention to what products you are running low on well in advance – carry out accurate stock checks. You should ensure that you don’t run out of any essential packaging products that could delay you sending out deliveries. Forward planning is vital, so make sure that you’ve stocked up for the January sales too!
Stock up on protective packaging well in advance of Black Friday
Bear in mind you may have products that require specialist packaging solutions. Protective packaging is a must have for any ecommerce company! Place orders well in advance so it arrives in time for all those Black Friday orders.
Ensure your customers have a positive experience with your company
There are many parts of the delivery journey where packages can be damaged or misplaced. By ensuring that your packaging is not only clearly labelled but also that your product is well protected, you’ll give your customers the confidence to shop with you again.
Don’t just meet customer expectations – exceed them!
This is a time where you may be attracting first time customers, so retention is key. Don’t just meet their expectations by sending their product on time and intact – show them that you have used the best protective packaging available. Busy sales periods like this is your chance to convert one-time buyers into long-term customers – don’t cut corners.
Treat Black Friday as a trial run for Christmas and the January sales
Learn from your experiences during your Black Friday event. Was there a pattern of the same products arriving damaged? If so, you need to re-evaluate your packaging solutions for that product. Did a particular product fly off the shelves? If so, make sure you’re covered for Christmas! And if something disappointed – is it a candidate for the January sales?
Where to get your Protective Packaging for Black Friday and Cyber Monday
As mentioned above, to be prepared for the hustle and bustle of Black Friday and Cyber Monday, you need to stock up on your protective packaging well in advance. You will also need to bear in mind that all of this extra packaging will need to be stored somewhere. If you’re short of storage space then we have the solutions for you!
When you are looking to restock your supply of pallet wrap for the festive season, you should invest in our exclusive Xtrastretch pallet wrap. Xtrastretch pallet wrap has been designed to maximise efficiency – which is exactly what you need for this busy time of year. This pallet wrap, exclusive to Springpack, has 67% more film per roll than a standard 300m roll, and this means that not only will you save valuable time in changing the rolls, you will also save storage space. Having more time and storage space to spare at this time of year is invaluable!
Here at Springpack, we have your stock management covered. With a 53,000 square foot warehouse, we’re able to hold 8-12 weeks stock of your major lines. This means that we are stocked and ready for your orders at all times.
Don’t forget to stock up for Christmas…
Do you have enough stock to see you through the festive period? Have you got sufficient storage space for all the extra protective packaging you will be purchasing? Do you have any products that need specialist packaging requirements? These are all questions you should be asking yourself now to ensure you’re ready for the most wonderful (busy), time of the year!
If you require any bespoke packaging before Christmas, don’t forget to get your orders in before 23rd October so that we can guarantee all pre-Christmas deliveries.
Ensure success this festive season with festive packaging solutions from Springpack. Whether you need book boxes or cartons and cases, our expansive range of services and products will ensure every product your customers receives arrives as it should.
If you need advise on the right packaging for your products, or you’re concerned you aren’t prepared for the festive season, get in touch with a Packaging Pro today on 01905 457 000 or email [email protected]. We’ve got all the advice you need to make sure you’re prepped and ready for a successful holiday season.