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Preparing for Black Friday and Cyber Monday

Springpack Asset showing mailing bags ready for black friday

It’s official, the countdown to Christmas has begun! But before we get to Christmas, we first have to get through Black Friday and Cyber Monday. Black Friday is fast approaching now, taking place on the 29th November, so there’s not long left to get those Black Friday deals in place. 

 

As manufacturers and distributors, there will be more to consider than just getting the best deal! It’s important to prepare for the increase in orders as consumers rush to ‘box’ a bargain. 

 

 

Why you should be prepared for Black Friday and Cyber Monday 

Black Friday originates in the USA and refers to the Friday following Thanksgiving. As this Friday is viewed as an unofficial holiday in the US and that start of the festive season, many businesses drop their prices for this day. 

 

Black Friday has since evolved to not only last longer than just one day, but has also been adopted by the UK. Many retailers and businesses in the UK now begin their Black Friday/pre-Christmas sales as early as October. The event then finishes on the following Monday, known as Cyber Monday, where prices are slashed again.  

 

Each year sees more and more retailers taking part in the event to draw customers into their stores. However, Black Friday also has a massive impact on online stores. Online traffic for Black Friday in the UK soared 46% year on year.

 

This year is set to be another big one as Black Friday 2019 falls on pay-day for many consumers. If you’re not prepared for the influx of orders that will need to be packaged and sent to customers, it could mean longer waiting times or unsatisfied customers.  

 

How to prepare your packaging process for Black Friday and Cyber Monday

These last three months of the year tend to be the busiest for many retailers and businesses. With hundreds of orders flooding in to secure those Black Friday deals and get goods delivered in time for Christmas. 

 

You need to make sure that your packaging process can keep up! Don’t worry, you’ve still got time to get on top of your packaging operation to ensure you’re ready to tackle the busiest time of the year.

 

Organisation is key to the smooth running of operations during the festive season. We suggest that you pay particular attention to what products you are running low on, and stock up on protective packaging well in advance of Black Friday. 

 

This means that you should be taking extra care to carry out accurate stock management checks throughout this busy time of year, to ensure that you don’t suddenly run out of any essential packaging products that could delay you sending out deliveries.

 

Forward planning is essential and you should also make sure that you have stocked up enough for January too.

 

It is also worth bearing in mind any products that require specialist packaging solutions so that you can make sure your order is placed and arrives in time for all those Black Friday orders.        

 

busy shopping day in a mall for black friday

 

Where to get your packaging for Black Friday and Cyber Monday 

As mentioned above, to be prepared for the hustle and bustle of Black Friday and Cyber Monday, you need to stock up on your protective packaging well in advance. You will also need to bear in mind that all of this extra packaging will need to be stored somewhere. If you’re short of storage space then we have the solutions for you! 

 

When you are looking to restock your supply of pallet wrap for the festive season, you should invest in our exclusive Xtrastretch pallet wrap. Xtrastretch pallet wrap has been designed to maximise efficiency – which is exactly what you need for this busy time of year. This pallet wrap, exclusive to Springpack, has 67% more film per roll than a standard 300m roll, and this means that not only will you save valuable time in changing the rolls, you will also save storage space. Having more time and storage space to spare at this time of year is invaluable! 

 

Here at Springpack, we have your stock management covered. With a 53,000 square foot warehouse, we’re able to hold 8-12 weeks stock of your major lines. This means that we are stocked and ready for your orders at all times. 

 

Man holding Christmas presents laid on a wooden table background

 

Don’t forget to stock up for Christmas…

Do you have enough stock to see you through the festive period? Do you have sufficient storage space for all the extra protective packaging you will be purchasing? Do you have any products that need specialist packaging requirements? These are all questions you should be asking yourself now to ensure you’re ready for the most wonderful (busy), time of the year! 

 

If you require any bespoke packaging before Christmas, don’t forget to get your orders in before 31st October so that we can guarantee all pre-Christmas deliveries.  

 

Ensure success this festive season with festive packaging solutions from Springpack. Whether you need book boxes or cartons and cases, our expansive range of services and products will ensure every product your customers receives arrives as it should. 

 

If you are still worried that you haven’t covered everything, just get in touch with a Packaging Pro today on

01905 457 000 or email [email protected]. We’ve got all the advice you need to make sure you’re prepped and ready for a successful holiday season.

About the author

Profile image of Chris Clarke
Chris Clarke
“I am involved in all aspects of marketing projects, which includes offline activity, digital marketing, and overseeing the company website. I make sure we get the right product and service messaging out to our customers at the right time, and that we always exceed customer expectations.”
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